Master Strategy, Dig for Gold!
Success Lies in the Details!
Deploying Ventrek’s 10-4 matrix helps your organization prioritize entrepreneurial ambitions, all while attaining the goals and strategies that push you forward. From faster growth to more engaged staff, we’ve got you covered.
Entrepreneurial Strategy
The team at Ventrek spent thousands of hours researching and testing the concept of entrepreneurial strategy. Working with hundreds clients, pouring over academic research and testing, testing, testing, we’ve uncovered the true essence of what entrepreneurial strategy is.
Strategy is the allocation of resources toward activities that achieve a desired outcome
As an entrepreneurial organization, we know you struggle with time and money – there is never enough of it. That’s why strategy is so important. It takes those limited resources (time and money) and allocates them effectively toward goals you want to achieve. This helps you focus on the most important things to do each and every day, week, quarter and year. Before you know it, you are there! Oftentimes, strategy is choosing what not to do.
THE 4 ENTREPRENEURIAL AMBITIONS
We know what makes entrepreneurs tick. We’ve uncovered that the majority of the entrepreneurs we work with have four main ambitions…
Faster Growth
This ambition rallies the entire organization behind concerted high growth efforts. This is all about focusing on the top line - revenue.
Greater Profit
This ambition harnesses the energy of the entire organization toward a focus on the bottom line. It is all about controlling expenses to maximize profitability.
Engaged Staff
This ambition focuses the organization's energy toward increasing the engagement level of the staff. The goal is to raise the happiness, satisfaction and engagement of the entire team.
Increase Freedom
Pursuing this ambition focuses the organization on helping the leadership team gain greater work-life balance through effective delegation, hiring and training.
Knowing what your ambition is helps focus you and your team each year. It grounds you and your team and helps decide what we are and are not going to do in a given year. Once you know your ambition, it’s time to pick a handful of strategies for the year. We call those the
THE 10 ENTREPRENEURIAL STRATEGIES
Activity Strategies
Strategies targeting internal activities with the goal of increasing efficiencies, changing or streamlining existing processes and/or strengthening cashflow
Customer Strategies
Strategies targeting the customer/client with the goal of increasing customer satisfaction and/or changing the existing customer experience. (Including how sales are done and marketing efforts)
Market Strategies
Strategies targeting the markets a company serves or wants to serve with the goal of entering new market segments or exiting existing market segments. (Including geographic expansion/contraction)
Industry Strategies
Strategies targeting existing industry dynamics with the goal of disrupting the existing industry structure. (Including backward/forward integration, changing the forces, disruption, new technology)
Product/Service Strategies
Strategies targeting the company's product/service offering with the goal of changng existing lines, adding new lines or discontinuing lines. (Including innovation, pricing strategies)
Social Strategies
Strategies targeting the environment and/or society with the goal of moving beyond profit only considerations and into social and environmental considerations. (triple bottom line profit, people, planet)
People Strategies
Strategies targeting the company's people with the goal of increasing morale, enhancing engagement, changing the structure, ensuring right people and right seats and/or building new expertise or resources.
Image Strategies
Strategies targeting the company's overall image with the goal of building a stronger brand or refreshing existing, enhancing the image of the company and/or seeking recognition and awards.
Partner Strategies
Strategies targeting existing or new partners with the goal of entering into strategic partnerships or alliances.
M&A&D Strategies
Strategies where mergers, acquisitions and divestitures are key with the goal of either buying more market share, merging with other companies or divesting of business lines.
You can see what pursuing all ten at any given time is impossible. That’s why you must build a strategy that allocates precious resources (time and money) toward a few activities (10 entrepreneurial strategies). To help you choose, we’ve built a simple matrix…
VENTREK'S 10-4 MATRIX
| 10 Entrepreneurial Strategies | 4 Entrepreneurial Ambitions | |||
|---|---|---|---|---|
 Entrepenurial Strategy | Faster Growth | Greater Profitability | Engaged Staff | Increased Freedom |
| Activity Strategies | ||||
| Customer Strategies | ||||
| Market Strategies | ||||
| Industry Strategies | ||||
| Product/Service Strategies | ||||
| Social Strategies | ||||
| People Strategies | ||||
| Image Strategies | ||||
| Partner Strategies | ||||
| M&A&D Strategies | ||||
Simply choose your ambition and scroll down to see what strategies fit your ambition for the year – it’s all about focus!
Remember...
Strategy is the allocation of resources toward activities that achieve a desired outcome
Using Ventrek’s proven concepts, tools and system, we can help you craft, implement and monitor a powerful strategy.
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