This ambition rallies the entire organization behind concerted high growth efforts. This is all about focusing on the top line - revenue.
This ambition harnesses the energy of the entire organization toward a focus on the bottom line. It is all about controlling expenses to maximize profitability.
This ambition focuses the organization's energy toward increasing the engagement level of the staff. The goal is to raise the happiness, satisfaction and engagement of the entire team.
Pursuing this ambition focuses the organization on helping the leadership team gain greater work-life balance through effective delegation, hiring and training.
Strategies targeting internal activities with the goal of increasing efficiencies, changing or streamlining existing processes and/or strengthening cashflow
Strategies targeting the customer/client with the goal of increasing customer satisfaction and/or changing the existing customer experience. (Including how sales are done and marketing efforts)
Strategies targeting the markets a company serves or wants to serve with the goal of entering new market segments or exiting existing market segments. (Including geographic expansion/contraction)
Strategies targeting existing industry dynamics with the goal of disrupting the existing industry structure. (Including backward/forward integration, changing the forces, disruption, new technology)
Strategies targeting the company's product/service offering with the goal of changng existing lines, adding new lines or discontinuing lines. (Including innovation, pricing strategies)
Strategies targeting the environment and/or society with the goal of moving beyond profit only considerations and into social and environmental considerations. (triple bottom line profit, people, planet)
Strategies targeting the company's people with the goal of increasing morale, enhancing engagement, changing the structure, ensuring right people and right seats and/or building new expertise or resources.
Strategies targeting the company's overall image with the goal of building a stronger brand or refreshing existing, enhancing the image of the company and/or seeking recognition and awards.
Strategies targeting existing or new partners with the goal of entering into strategic partnerships or alliances.
Strategies where mergers, acquisitions and divestitures are key with the goal of either buying more market share, merging with other companies or divesting of business lines.
|10 Entrepreneurial Strategies||4 Entrepreneurial Ambitions|