Hundreds of books tell entrepreneurs what it takes to build a great company. The Ventrek experts have spent years analyzing and testing these theories and have arrived at a simplified yet powerful model to help entrepreneurs build and strengthen their companies. The model focuses on strengthening three key factors.
Factor One: Vision. The first factor toward strengthening your company is to focus on the Vision. This includes your core purpose, your core values and six other critical components. Once you get this in place, you gain clarity about why people work at the company, the values they hold in common and the difference they will make. More importantly, it drives the culture of your company and everyone becomes clear on why we exist and what we offer.
Factor Two: Strategy. The second factor toward strengthening your company is to craft a clear roadmap for your future – your strategy. Strategy drives accountability and alignment across the organization and it is critical you not only craft a powerful strategy, but also focus on the implementation and monitoring of that strategy. A great strategy provides focus and direction for the entire company, drives accountability and acts as a filter to what we should (and should not) do.
Factor Three: Execution. It has been said that “vision and strategy without execution is hallucination”. We couldn’t agree more. Great companies build execution machines and focus on four key elements that drive accountability: people, activities, resources and information. Building an execution culture means demanding greater accountability as everyone in the organization is clear about expectations. Once you drive execution you will get the Right People in the Right Seats, simple and powerful processes and meetings and timely, accurate, relevant information. Best of all? Traction toward your visioin and strategy!
For entrepreneurs to strengthen their companies, it is critical to focus on each of the three key factors. Once you gain this focus, you will gain greater clarity, alignment and accountability across the entire organization.
